Weeks 1–2 Audit |
Full crawl, page-by-page on-page scoring, keyword-to-URL mapping, cannibalisation check, intent-mismatch review, competitor content gap analysis |
A written audit with your current position, every page scored, the pages costing you the most, and a prioritised fix list |
Month 1 Quick wins |
Striking-distance pages first: titles, meta descriptions, H1s, intent fixes and internal links on the pages sitting between position 5 and 20 |
Approved page priority list, first optimised pages live, Looker Studio dashboard access |
Months 2–3 Systematic build |
Page-by-page content rewrites, heading restructures, internal link architecture rollout, schema implementation, image optimisation |
Monthly report with every URL touched, what changed, and the ranking and CTR movement per page |
Month 4+ Scale and compound |
Double down on what is moving, build the missing pages from the gap analysis, run monthly content decay refreshes, expand into new keyword clusters |
Quarterly strategy review with ranking, traffic, CTR and conversion trend analysis |