Anyone can spend your budget. The difference is whether the enquiries arriving are worth more than the money that bought them. We build Facebook and Instagram campaigns around one number — what a qualified lead costs you — then test creative, audiences and offers until that number comes down and stays down. Your ad account stays yours, your spend stays visible, and every rupee is accounted for by campaign.
Google Ads captures demand that already exists — someone has to type the query first. Meta creates it. You put the right offer in front of someone who was not looking for you that morning and was still worth reaching. For new products, new categories, and anything people do not know to search for, paid social is often the only channel that works at all.
Location down to a radius, age, interests, job titles, life events, people who visited your website, people who watched half your video, people who look like your best customers. You can test an offer against a real audience for a few thousand rupees and know within a week whether it holds up — a level of cheap certainty no other channel gives you.
SEO compounds over months. Meta ads can be live tomorrow and reporting a workable cost per lead inside two to six weeks. When you need pipeline now — a launch, a slow quarter, a new location opening — this is the lever that moves first.
Pixel and Conversions API installed properly, events mapped to what actually matters to your business, and UTMs on every link so GA4 agrees with Ads Manager. Most underperforming ad accounts are not a targeting problem. They are a measurement problem — the platform is optimising towards the wrong event, and nobody noticed.
Most businesses eventually run all three. The order you start them in matters more than the split.
| Meta Ads | Google Ads | Organic Social | |
|---|---|---|---|
| What it covers | Facebook, Instagram, Messenger and Audience Network — feed, reels, stories placements | Search, Shopping, Display, YouTube and Performance Max campaigns | Profile content, reels, community management, no media spend |
| The question it answers | Can we interrupt the right person with an offer good enough to stop them? | Can we be there at the exact moment someone searches for what we sell? | Do we look credible enough to be trusted once someone checks us? |
| You need it when | Demand is low or your category is new, or you need volume fast | People are already searching for your product or service by name | You need trust and recall to support everything else |
| Typical time to a workable result | 2 to 6 weeks | 2 to 8 weeks | 8 to 16 weeks |
| What decides success | Creative quality above all else | Keyword and landing page relevance | Consistency and content quality |
| Cost behaviour | Cheaper reach, longer path to purchase | Higher cost per click, higher intent | No media cost, slower payoff |
We review the existing account before touching the budget: structure, wasted spend, audience overlap, learning-phase failures, disapprovals and attribution gaps. If you are starting fresh, we build Business Manager, ad accounts, page roles and payment settings properly the first time.
The Meta Pixel alone now misses a significant share of conversions. We install the Pixel plus server-side Conversions API, map events to what actually matters to you — qualified lead, booking, purchase — and verify each one fires correctly before spend starts.
Cold, warm, and hot audiences given separate campaigns, separate budgets and separate creative, because one campaign trying to do all three does none of them well. Objectives chosen to match the real business goal, not whichever one the platform suggests by default.
Interest and behaviour stacks, custom audiences from your customer list and site traffic, lookalikes built from your highest-value buyers rather than all buyers, and exclusion rules so you stop paying to reach people who already converted.
Creative is the single biggest determinant of Meta ad performance, so it is treated as the main workstream. Scroll-stopping hooks, thumb-stopping first three seconds, formats native to each placement, and enough variations to actually learn something.
Hooks, angles, proof and calls to action written and tested in structured rounds. The offer usually moves cost per lead more than the targeting does — a better guarantee, a stronger incentive or a lower-friction ask often outperforms any amount of audience tweaking.
The ad brings the click; the page decides whether it was worth paying for. We audit page speed, message match, form length and mobile experience, and build native Meta lead forms with qualifying questions where a landing page is not the right answer.
Sequenced retargeting by intent depth — video viewers, page engagers, add-to-carts, past customers — with frequency caps so you build recall instead of resentment. This is almost always the cheapest cost per acquisition in the account.
A Looker Studio dashboard you can open any day of the month, reporting spend, reach, CTR, cost per lead, cost per acquisition, and return on ad spend by campaign. Ads Manager numbers reconciled against GA4 and your CRM, with the gaps explained rather than hidden.
Priced on how many campaigns we run, how much creative we produce each month, and how much budget is under management — because that is what you are actually buying. Advertising spend is separate and paid by you directly to Meta, so you always see the real number. All plans are month-to-month after an initial three-month commitment, since Meta needs a full learning and testing cycle before the data means anything.
| Stage | What we do | What you receive |
|---|---|---|
| Week 1 — Audit and setup | Ad account audit, Pixel and Conversions API installation and verification, event mapping, audience research, offer and funnel review | A written account audit, your campaign plan, tracking verified live before any spend |
| Weeks 2–4 — Launch and learn | Campaign build, first creative batch live, audience testing, budget pacing through the learning phase, early cuts on clear losers | Campaigns live, dashboard access, first cost per lead benchmark established |
| Months 2–3 — Test and reduce cost | Structured creative and offer testing, audience refinement, retargeting sequences built out, landing page fixes, scaling winners | Bi-weekly reports showing cost per lead trend, which creative is working and what changes next |
| Month 4+ — Scale and defend | Budget scaling without breaking performance, creative refresh before fatigue, new campaign types, seasonal planning | Quarterly review with cost per lead, cost per acquisition, ROAS and spend efficiency trends |
Tailored platform strategies built around audience behaviour, compliance requirements and buying cycles.
Radius targeting only works if you know which radius is worth paying for. Our team in Mohali and Chandigarh builds campaigns around how the tricity market actually buys — which localities convert, which offers land, which languages perform in ad copy, and when engagement peaks through the week. For businesses outside the region, the same team manages campaigns across India, the UK, the US and Australia with market-specific research behind each account.
They are the same thing. Facebook rebranded its parent company to Meta in 2021, and the advertising platform was renamed accordingly. Ads created in Meta Ads Manager can run on Facebook, Instagram, Messenger, and the Audience Network from a single campaign
You do. Campaigns run inside your own Business Manager and ad account, with your payment method attached, so you see exactly what Meta charges. We work as an added partner with the access level we need and nothing more, and you keep full ownership of the Pixel, audiences, and creative if we ever part ways.
Campaigns can be live within a week of setup. A workable cost per lead is usually reached within two to six weeks, once the account has exited the learning phase and the first creative tests have concluded. Meaningful scaling generally starts from month two or three, once you know which creative and audience combinations hold up.
If people are already searching for your product or service by name, Google Ads captures that demand more directly. If your category is new, visual, impulse-led, or something people do not know to search for, Meta creates demand that does not yet exist. Many businesses run both — but on a limited budget, running one properly outperforms splitting across two.
The three usual causes are creative fatigue, broken tracking, and audience saturation. Ad creative typically declines after two to four weeks of consistent delivery, iOS privacy changes cause the Pixel alone to under-report conversions without Conversions API, and small audiences exhaust quickly at higher spend. An account audit identifies which of the three is actually happening rather than guessing.
We do. Static ads, carousels, ad copy, and video editing are included in every plan, at the volumes listed in the pricing section. From you, we need brand assets, product or project footage where available, and approval before anything goes live. Where we need original footage, shoots are quoted separately.
No, and be cautious of any agency that does before seeing your account and testing your offer. Cost per lead depends on your category, price point, offer strength, creative quality, and competition. What we commit to is a documented testing process, transparent reporting, and a cost per lead trend you can watch change month by month.
