Digital Marketing In Mohali

Digital Marketing in Mohali

Hgs InfoTech provides you the best Digital marketing services in Mohali. Those who don’t care for programming or coding might pursue a profession in Digital Marketing. Digital marketing is becoming more popular these days.

Traditional marketing is no longer effective. In today’s world, there is no such thing as physical marketing or door-to-door marketing. Everyone nowadays has an Android or smart phone, as we all know. People who own a smart phone have access to the internet and utilize it for everything. They either want to buy something or look for something.

As a result, everyone offering services or products needs to be on the internet in order to get into the actual market. They need to market themselves online, or on the internet. So, for product advertising, we have some excellent platforms such as Google, Face book, Instagram, Twitter, YouTube, and many more.

Digital Marketing Services In Mohali

What is Online Marketing and Why Does a Company Need a Digital Marketing Company?

The focused, quantifiable, and interactive promotion of products or services utilizing digital technology to reach and convert leads into consumers and keep them is referred to as online marketing. Through numerous online advertising platforms, internet marketing assists your business in promoting your brand, engaging clients, and generating sales.
Internet marketing also covers advertising promotion via the internet, mobile devices, and traditional media like as television and radio.
The following are examples of online advertising activities:
  • Search Engine Optimization(SEO)
  • Social Media Optimization(SMO)
  • Social Media Marketing(SMM)
  • Content Writing
  • Pay Per Click(PPC)
  • YouTube Marketing
  • Adwords
  • Email Marketing
  • Affiliate Marketing

Search Engine Optimization(SEO)

The phrase “search engine optimization” (SEO) refers to the practice of optimizing a website for search engines. This is the process of organizing a web page so that search engines can locate, scan, and crawl it as efficiently as possible. We at Hgs InfoTech showing some facts before asking why SEO (Search Engine Optimization) is so vital to the success or failure of our websites. People who use the internet are usually seeking for specific information. Only a small percentage of individuals will browse past the second page of search results. There will be competition in every specialty or business you choose. If your website isn’t on the first page, your competitors have a far greater chance of making sales.
HGS InfoTech’s whole staff is well-versed in Search Engine Algorithms, including Google’s Panda, Penguin, Hummingbird, Pigeon, Phantom, and Google Quality Updates. So, if you’re seeking for a digital marketing business in Mohali, we can assist you right away by providing top-notch SEO services on the internet.

Why you have a need of best SEO company :-

Generally, SEO is essential to make your company visible on search engine results pages (SERPs) that reflect the trust and understanding of your services and goods. It is a long-term investment opportunity of your company.SEO is also a low-cost method of digital marketing that may help you remain ahead of every other website.
In reality, one of the reasons Google updates its algorithms so frequently is to guarantee that only proper SEO methods are used on a regular basis by website owners. Proper tactics are those that not only assist a web page rank higher, but also those that make it easier for users to access relevant content. White hat SEO strategies are what we term them in the SEO field.
To put it another way, SEO exists to assist not only you, the company owner, author, or businessperson, but also the user, who is your potential visitor, follower, happy customer, and brand ambassador.

4 Main SEO Goals For Business

  • To make your website easily discoverable on the internet.
  • To make the organisation more visible.
  • To increase the number of visitors to the website.
  • To increase the number of leads/sales generated by search engines/online.

TYPES OF SEO :-

1. On-Page Services

  • Website analysis and competitor analysis.
  • Key word analysis and suggestion.
  • SEO Friendly URL Suggestion and Implementation.
  • SEO Friendly Navigation Analysis.
  • Home Page Content Tuning.
  • Internal/External Linking.
  • Content Analysis Canonical issue fixing.
  • Internal link navigation.
  • Title creation.
  • Meta tag creation.
  • Meta description creation.
  • Site map creation.
  • Robots txt.
  • Keywords density set.
  • URL Submission Image Optimization (Alt Tags)

2. Off-Page Services/ Link-building

  • Directory submission.
  • Social book marking.
  • Blog Sharing.
  • Site / product review.
  • Local business listing.
  • Article writing Article submission/marketing/article posting
  • Web 2.0 & profile link creation.
  • Guest/Blogging posting.
  • Search Engine Submission.
  • Map Submissions.
  • Local Seo Packages
  • Seo Packages
  • Ecom. Seo Packages
Local Seo Packages
$499
399$/MO
Basic
$899
699$/MO
Growth
$1499
1199$/MO
Booster
Keywords Plan
Upto 5
Upto 10
Upto 20
Keywords Top 10(%)*
20%
25%
30%
Initial Review & Analysis
In-Depth Site Analysis
Duplicate Content Check
Competition Analysis
Keyword Analysis
Keyword URL Mapping
Broken Links Check
Numbers of Locations Covered
1
Upto 2
Upto 3
Internal Link Structuring & Optimization
3 Pages
5 Pages
10 Pages
Header (H1) Tags Optimization
Internal Link Structuring & Optimization
3 Pages
5 Pages
10 Pages
Image ALT Tag Optimization
Robots.Txt Creation/Analysis
XML Sitemap/ Analysis
Title & Meta Tags Optimization
3 Pages
5 Pages
10 Pages
Existing Web Content Optimization
Fresh Web Content Suggestions* (writing charges extra)
Address add to current website page[s]
XML Sitemap Creation/Analysis
Google Analytics Conversion Setup
hCard microformat addition
Google Search Console Set Up(If not setup)
Google Analytics Set Up (if not setup)
Google Analytics Conversion Setup
HTML code Cleanup & Optimization
Desktop Page Speed Optimization*
Location based page Analysis
Google My Business Setup & Verification
GMB Page Optimization
Google My Business Timelines posting
1
2
4
Business Listing / Local Citations
5
8
10
Being Local Listing Setup
Apple Maps Setup
Customer Reviews/Ratings
2
5
8
NAP Syndication
Report Duplicating Listing
Listing Management
$50 extra
Article Writing
1
1
Blog Writing
1
2
3
Guest Blog Writing
1
1
PDF Creation
1
1
1
Classified Writing
1
2
3
Article Submission
1
1
Blog Submission
1
1
2
Guest Blog Submission
1
1
PDF / DOC Submission
2
3
5
Article Promotion
5
5
Blog Promotion
2
5
10
Guest Blog Promotion
5
PDF Promotion
2
3
5
Classified Submission
10
10
15
Search Engine Submission
Q & A
1
1
2
Link Syndication
3
5
10
Profile Listing
2
3
5
GMB Page Promotion
Search Engine Rank Report
SEO Activity Reports
Google Analytics Reports
Google My Business (GMB) Insights Report
Global Seo Packages
$499
399$/MO
Startup
$899
699$/MO
Growth
$1499
1199$/MO
Premium
$2499
1899$/MO
High Volume
Keywords Plan
Upto 15
Upto 25
Upto 40
Upto 70
Keywords Top 10(%)*
20%
25%
30%
35%
Initial Review & Analysis
In-Depth Site Analysis
Duplicate Content Check
Competition Analysis
1
2
3
4
Keyword Analysis
Keyword URL Mapping
Broken Links Check
Google Penalty Check
Internal Link Structuring & Optimization
Header (H1) Tags Optimization
Robots.Txt Creation / Analysis
XML Sitemap/ Analysis
Existing Content Optimization
Google Webmaster Tool Setup (If not setip)
Google Analytic Setup(If not setup)
Desktop Page Speed Optimization*
Fresh Web Content Suggestions ( Writing Charges Extra)
Google Analytics Goal Conversion Setup Suggestion**
Title & Meta Tags Optimization
Upto 10 Pages
Upto 20 Pages
Upto 30 Pages
Upto 50 Pages
Image ALT Tag Optimization
Being Webmaster Tool Set Up (If Not Setup)
HTML Site Map Creation
Footer Optimization
Website Usability Analysis
Check Header Status, Meta Robots, Google Cache of Pages
Check Mobility Issues
Custom 404 Page Analysis
URL Structure Analysis
No Follow on External Links
Google Analytics Goal Conversion Setup Suggestion**
Heat Map Integration
Call Tap Targeting
Logo Optimization
Schema on Contact Address
Schema on Breadcrumbs
Schema on Blog
Google My Business Setup & Verification
Being Local Listing Setup
Apple Map Setup
Local Business Directory / Citations
2
3
5
7
Customer Reviews / Rating Submission
1
2
3
3
Contact Address in Footer
Article Writing
1
1
2
4
Blog Writing
1
1
2
4
Guest Blog Writing
1
1
2
PDF Creation
1
2
2
2
Classified Writing
1
2
4
5
Infographic Creation
1
1
2
PPT Creation
1
1
1
Article Submission
1
1
2
4
Blog Submission
1
1
2
3
Guest Blog Posting
1
1
2
PDF / DOC Submission
5
10
10
10
Article Promotion
5
5
10
20
Blog Promotion
5
5
10
15
Guest Blog Promotion
5
5
10
Company Profile Listing
5
7
10
15
Classified Submission
5
10
20
25
Video Promotion ****
Q & A Submission***
1
2
3
4
Link Syndication
10
15
20
25
Guest Blog Posting
1
1
2
Competitor Link Analysis and Creation
Video submission***
Blog Commenting
1
2
3
7
PPT Submission
5
5
5
PPT Promotion
5
5
5
Infographic Distribution
1
1
2
Infographic Promotion
5
5
10
Image Submission
Micro Blogging
Facebook Account Setup (One Time activity)
Facebook Page Optimization
Facebook Content Sharing
Twitter Account Setup (One Time Activity)
Twitter Page Optimization
Twitter Content sharing
Youtube Keyword Research
Youtube Channel Creation (If Not Setup)
Vimeo Account Setup
Existing Video Analysis
Video Title and Description Optimization
Video Tag Optimization
Suggestion For Video Embedding
Share Video On Social Media Network
Daily Motion Account Setup
Video Channel Analysis
Long Tail Keywords Research
4
10
Search Engine Result Page Analysis
Content Optimization
Implementation of Schema (JSON, Microdata, RDFa)
Meta Data and Stamp Optimzation
Image Optimization
Heading Optimization
Readability Content Grade
Search Engine Rank Report
SEO Activity Reports
Google Analytics Reports
Social Media Activity Report
Ecommerce Seo Packages
$650
449$/MO
Nano
$950
749$/MO
Enterprise
$1650
1299$/MO
Blast
$2950
2249$/MO
Mega
Keywords Plan
Upto 30
Upto 50
Upto 100
Upto 200
Focus Keywords
15
25
50
100
Other Relevant Keywords
15
25
50
100
Keyword Top 10(%)*
25%
30%
35%
45%
Initial Review & Analysis
In-Depth Site Analysis
Duplicate Content Check
Competition Analysis
2
3
4
5
Keyword Analysis
Baseline Ranking Check
Keyword URL Mapping
Broken Links Check
Google Penalty Check
Shopping cart funnel analysis and recommendations
Google Product Listing Ads**
Google & Facebook Remarketing Setup**
Call Taps Tracking
Heatmap Integration & Analysis
Heatmap Report Generation**
Cononicalization
Header (H1 & H2) Tags Optimization
Internal Link Structuring & Optimization
Existing Content Optimization
Robots.Txt Creation/Analysis
XML Sitemap/Analysis
Google Webmaster Tools Set Up(if not set up)
Google Analytics Set Up(if not set up)
Desktop Page Speed Optimization
Fresh Web Content Suggestions(writing content extra)
Google Analytics setup with conversion tracking
Title & Meta Tag Optimization
Upto 20 Pages
Upto 40 Pages
Upto 70 Pages
Upto 100 Pages
Product Image Optimization
Product Content Optimization
Bing Webmaster Tools Set Up(if not set up)
HTML Sitemap Creation
Pagination Tags on SIte
Proper URL structure Implementation (If applicable)
Resolve Webmaster Crawl Errors
No Follow On External Links
Footer Optimization
Website Usability Analysis
Check Header status, Meta Robots, Google Cache of pages
Check Mobility Issues
URL Parameter Handling
Custom 404 Page
Product Optimization Suggestion (UI/UX)
Logo Optimization
Schema On Contact Address
Schema & Breadcrumb
Schema on Ratings/Reviews(E Commerce)**
Schema On Blog
Schema Tags on Products (If Applicable)
Google My Business Setup and Verification
Local Citations
3
5
7
10
GMB Posting
Google My Business (GMB) Page Description Writing