Why Generative Engine Optimisation Matters for AI Search Ranking
The way people search for information is changing. In the past, most users searched on Google, visited different websites, and compared information before making a decision. Today, many people use AI tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews to get quick answers to their questions. As this shift continues, Generative Engine Optimisation (GEO) […]