An essential stage in promoting any website is its technical optimization, which aims to ensure its functionality works correctly. Even with excellent content, a website can only succeed in search engine rankings if it needs to be technically done correctly.
SEO (Search Engine Optimization) is search engine optimization and comprehensive website development to increase income and traffic from search engines. Simply, it attracts traffic to the website from Google searches. Search engine optimization considers the selected search phrases called the semantic core. The main goal is to promote the site to the top 10 search engine results.
Search engine optimization is essential for webmasters, website owners, start-ups, and those trying to convert customers.
Of course, practicing self-promotion on a website is possible – no one forbids it. Just remember that search engine ranking algorithms are constantly changing, setting new trends that are difficult to keep track of.
Search engines are set up to show users the content they think is most beneficial. There is a whole algorithm that Google and other systems use to search for relevant sites, scanning and to evaluate web pages on specific parameters beforehand. The better the technical settings, the more convenient it is for the search engine to evaluate the site.
Technical optimization aims to improve user comfort when working online; its primary purpose – is to make the Web site fast, reliable, and easy. A negligent attitude, as well as excessive fanaticism, can cost too much. Sticking to the golden mean and focusing on user needs and search engine criteria is better.
First and foremost, these are:
These metrics depend on different criteria (cleanliness of the page code, correctness of the site structure and layout, and file weights) and directly affect ranking. When choosing a hosting option, stop at one with the best speed of access to the site and the shortest period of inaccessibility of the resource in case of technical problems.
You can determine the loading speed of your website using the free Google Page Speed Insights tool.
Most users prefer to access websites from any device. That’s why a mobile-friendly version is another important criterion for keeping your site on top. If a page is loading slowly from a mobile device or is not easy to read, the user will likely prefer to leave it.
But even when it is perfectly adapted, loading speed is still an important indicator. It may differ significantly from the PC version and affect the ranking result. Therefore, when launching the site, it should be tested on popular mobile browsers. Search results for mobile and desktop versions of the site differ between browsers.
The technical aspect of SEO is one of the most important. It can either be done by yourself or with the help of a search engine optimization agency, but with any of these options, you will need specialized services that will simplify the already resource-intensive work.
Technical SEO is all about improving a website’s technical standing in search engines so that to rank the pages higher. Technical optimization includes three vital factors: making the site faster, easier to populate, and more readable for search engines.