Why Technical SEO is the Key For Your Website’s Growth?

Technical SEO

An essential stage in promoting any website is its technical optimization, which aims to ensure its functionality works correctly. Even with excellent content, a website can only succeed in search engine rankings if it needs to be technically done correctly.

SEO (Search Engine Optimization) is search engine optimization and comprehensive website development to increase income and traffic from search engines. Simply, it attracts traffic to the website from Google searches. Search engine optimization considers the selected search phrases called the semantic core. The main goal is to promote the site to the top 10 search engine results.

What is Technical Website Optimization?

Technical SEO optimization implies a set of measures that will improve the interaction of a website with search engine algorithms.

  • Scanning
  • Indexing
  • Rendering
  • Site structure
Bringing these metrics to perfection will improve the quality and speed of crawling and indexing site pages by search engines, improve the user experience, and increase conversions and site authority.
SEO is website optimization to promote to the top lines of search engines. In other words, SEO optimization is improving the visibility of a website to attract new users and increase sales of products or services.

How Does Technical SEO Work?

Each search engine has commercial (advertising) and organic rankings. Any sites that run paid advertising can go into commercials. Organic only includes sites that, based on ranking factors, are highly relevant to the query.

The principle of technical SEO is to promote content in such a way that it will be trusted by search engine crawlers. To do this, several important points must be followed simultaneously: Create content for people. Today, more than high-quality SEO is needed to write popular user queries into the text.

More users will visit a site if it appears higher in search results. Therefore, work on the following:
  • adjust the structure and content,
  • improve the commercial factors,
  • increase the validity of the code pages,
  • building external factors and the significance of the resource.
Search engines set optimization rules. Each of them employs and frequently updates its own set of ranking algorithms that consider various elements. By acting on them, it is possible to improve keyword positions in search results.

Technical SEO is needed to attract your website’s free traffic from Google search engines. Site optimization is required for both informational and commercial sites, which is positively reflected in the growth of the resource’s traffic.

What are the parameters a website must meet to be successfully promoted? The main requirements for the site – are convenience for the visitor and solving his problem.
The main factors that will bring your site to the top 10:
  • The simple and user-friendly structure of the site is formed based on search demand.
  • Varieties of products/services are offered.
  • A mobile-friendly version: In some themes, the share of traffic from mobile devices exceeds 50%, so an adaptive version of the site is now a must.
The principle of local SEO optimization is to promote the content so that search engine crawlers trust it. To do this, several important points must be followed at once:
Create content for people. For quality SEO optimization, it is not enough to simply write popular user queries into the text. Only beneficial and exciting materials will make it to the top. Here, the time spent by the buyer or reader on the site, the number of pages visited, the time spent studying the material, etc., play an important role. The higher the quality of the content, the more a person stays on the site, and the more search engine trust grows.
Put unique texts on the website. Previously, it was enough to publish at least 50% unique articles for SEO. Today, all the material on the site must have at least 90% uniqueness. You can publish only some days – two times a week is enough.
Competently carry out sorting in the internal re-linking. Make sure that pages with low-frequency queries link to pages with high-frequency queries. Text with low-frequency keywords should link to pages with medium-frequency queries. All texts with low-frequency keywords should be linked to each other.
There are precise recommendations from Google SEO experts about site structure and material. They advise paying minimal attention to how a resource looks to search engine robots. The key is the behavioral factor. It also depends on how easy it is for the visitor to navigate a resource and whether it is interesting for him.

Who Needs SEO Website Promotion?

Search engine optimization is essential for webmasters, website owners, start-ups, and those trying to convert customers.

Of course, practicing self-promotion on a website is possible – no one forbids it. Just remember that search engine ranking algorithms are constantly changing, setting new trends that are difficult to keep track of.

Why is technical SEO the key to the growth of your website? It assists in obtaining higher rankings. Technical SEO helps you increase the visibility of your website for particular search terms, which increases traffic to your landing pages. Google can easily index and display information with a clear website structure, supporting and increasing your organic results.

Why Optimize Website Technically?

Search engines are set up to show users the content they think is most beneficial. There is a whole algorithm that Google and other systems use to search for relevant sites, scanning and to evaluate web pages on specific parameters beforehand. The better the technical settings, the more convenient it is for the search engine to evaluate the site.

Technical optimization aims to improve user comfort when working online; its primary purpose – is to make the Web site fast, reliable, and easy. A negligent attitude, as well as excessive fanaticism, can cost too much. Sticking to the golden mean and focusing on user needs and search engine criteria is better.

First and foremost, these are:

  • Server response speed
  • Time of arrival of the first byte (TTFB)
  • Time of page code processing and content loading
  • The start of rendering (the appearance of page visibility)

These metrics depend on different criteria (cleanliness of the page code, correctness of the site structure and layout, and file weights) and directly affect ranking. When choosing a hosting option, stop at one with the best speed of access to the site and the shortest period of inaccessibility of the resource in case of technical problems.

You can determine the loading speed of your website using the free Google Page Speed Insights tool.

Loading speed

Page load speed is one of the first significant components that affect a website’s ranking. It is believed that this parameter is similar to face-to-face human communication, and a delay in loading is equivalent to a long pause in the conversation. Users lose interest if a page takes up to three seconds to load.

Adaptability for mobile devices

Most users prefer to access websites from any device. That’s why a mobile-friendly version is another important criterion for keeping your site on top. If a page is loading slowly from a mobile device or is not easy to read, the user will likely prefer to leave it.

But even when it is perfectly adapted, loading speed is still an important indicator. It may differ significantly from the PC version and affect the ranking result. Therefore, when launching the site, it should be tested on popular mobile browsers. Search results for mobile and desktop versions of the site differ between browsers.

Security

Back in 2014, Google identified using SSL as a ranking factor. SSL (Secure Sockets Layer) is a certificate that verifies the authenticity of a website. It confirms that your domain has a private key that encrypts information between the server and the user, establishing a secure connection.

Conclusion

The technical aspect of SEO is one of the most important. It can either be done by yourself or with the help of a search engine optimization agency, but with any of these options, you will need specialized services that will simplify the already resource-intensive work.

Technical SEO is all about improving a website’s technical standing in search engines so that to rank the pages higher. Technical optimization includes three vital factors: making the site faster, easier to populate and more readable for search engines.

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