Good website design is more than a visually appealing site and a clean design. It also involves providing a great user experience (UX) for your site visitors and potential customers.
Some simple e-commerce web design tips that everyone needs to know:
One of the main rules you should remember when designing e-commerce is the design principle. It states that simple design ensures the highest level of user acceptance and interaction.
Keep the design simple, clean, and easy to look at. Include elements such as:
Good, extensive, high-quality images are a great way to showcase your products on e-commerce websites. Your customers buy products based on what they see on the site. Clear and professional images will help you gain the trust of your customers. This will increase customer engagement, which will help increase sales.
A successful e-commerce store relies heavily on its adaptability to mobile devices. For example, 79% of smartphone users (from research to purchase) made online purchases using their mobile devices in the last six months. So, let your customers buy and interact with all types of devices.
However, you’ll likely lose sales if your e-commerce site doesn’t load faster on mobile devices. Eventually, visitors may get bored and move on to your competitors. An e-commerce website should do the following:
Making your content available for scanning is important because it easily and quickly catches the attention of your visitors. To make your content crawlable, break it up into multiple paragraphs, make sentences short, and make the text bold to highlight key information with markers.
The easier it is to scan your content, the clearer you can communicate key messages to your customers, generating more revenue.
Distracting visitors with unnecessary information can lead to failed conversions. It’s a good idea to provide information to your visitors, including your brand history, blogs, email subscriptions, and newsletters. However, providing additional and irrelevant information may distract them from shopping on your site. For example, providing a form on your contact page or a pop-up about subscriptions on your homepage can distract your visitors from what they’re reading or buying. Thus, only create a pop-up for subscriptions or newsletters on some web pages that users click on, as this can have the opposite effect of what e-commerce companies want.
Also, avoid a lot of CTAs (calls to action) during the checkout process. This can distract your customers from making a purchase.
Customer reviews strongly influence visitors’ buying decisions. While negative reviews can discourage customers, the lack of real reviews or testimonials is alarming. So, include reviews and testimonials. This will help you increase your brand awareness while contributing to SEO efforts.
In addition, you should also use online customer reviews. This can give your business an edge and more growth opportunities. 89% of consumers are more likely to use the services of a company that has positive reviews.
You may lose some customers if you factor in the complicated checkout process. So, simplify it by
Every prominent e-commerce website has links to social media. These links are related to social media. With these links, you can encourage your users to stay connected by strengthening relationships with customers and brands. In addition, integrating social media links demonstrates originality and increases sales and revenue.
It can also help your e-commerce site increase its search engine rankings. Ensure all these links open in new tabs so visitors don’t leave your e-commerce site.
Users visiting your commerce site want accurate and reliable product information. In addition, the average internet user has a short attention span. Therefore, the information should be short, clear, and relevant. It should also help users purchase what they are looking for. So, include a minimum of paragraphs and markers. You can also have infographics that make it easier to read the information.
Consistent branding is a good way to optimize your e-commerce site and stand out. Make sure your company logo is visible on every page of your site. Also, make sure that the color schemes of each web page are the same. This is because visitors like consistency when visiting a new website page. Maintain the same navigation menu and design schemes on all web pages that display consistent and trustworthy images.
Pay attention to Squarespace website builder, which can help you to create high-quality e-commerce websites. SquarespaceDevelopment is one of the essential solutions for creating well-designed websites without writing code.
